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Newspaper
Troy Record
Location
Troy, New York, United States of America
Date
Dec 19, 1977
Page
9
In 1976 Philip Morris introduced MERIT after extensive tests showing comparable taste to higher tar brands. The Enriched Flavor line claimed strong smoker endorsement with unsolicited mail praising taste and long-length options, while MERIT rose to 13th among brands by year end.
January 1977 reports a MERIT technology breakthrough delivering good taste in a longer 12 mg tar cigarette. Tests against 17 to 19 mg tar brands show smokers prefer MERIT 100s as much as higher tar rivals. By December 1977, 19 percent of MERIT smokers come from high tar brands.
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