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Newspaper
The Alma Record
Location
Alma, Michigan, United States of America
Date
Apr 20, 1916
Page
4
The item is sold at regular price with a second identical item offered for one cent. Example Rexall Tooth Paste priced at 25 cents for one, then 26 cents for two tubes. All merchandise in the sale is described as high quality and consistent with daily regular pricing.
United Drug Co promotes a sales plan urging affordable merchandise. The ad argues large marketing spend is avoided and a full size, high standard package is offered to attract new customers. The loss on the sale is justified if customers are pleased with the goods.
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