Marketers Neglect Older Consumers Despite Large Spending Power
A Senate aging subcommittee heard that Americans over 60 outnumber teens by about two million and spend 35 to 40 billion dollars annually, yet markets remain biased toward youth. Witnesses cited outdated designs and resistance from retailers who fear alienating younger customers.
MENTIONED IN THIS ARTICLE
Geneva Mathiasen
National Council of Aging
Senate
Mathiasen
Oldsters
Daily Crossword And Quote Puzzle Sample
A sample publication presents a daily crossword with clues and a cryptoquote. It shows codes like GAY YPH SXH and hints about letter substitutions. The entry ends with Yesterday's Cryptoquote and a quotation about aging beauty.
Baby Mix Up Not Impossible
A reader worries a hospital mix up may have swapped her year old baby. Abby advises family doctor, notes proof is obtainable for peace of mind, and explains lawyers have rights beyond suing.
MENTIONED IN THIS ARTICLE
P.S
Confidential letters raise post office privacy concerns
A reader seeks absolute privacy, suggesting mailed notes be marked CONFIDENTIAL while advising saving money and using regular channels. Another note shares a thrift fashion secret, arguing a large wardrobe can be achieved cheaply with sewing skills and imagination.
Running For Kids And Senators A Light Side Opinion
A light column argues running benefits health, noting doctors praise 15 minutes daily but jokes about practical hurdles. The piece riffes on Sen William Proxmire’s daily runs, a physician’s advice including ballast in a pocket, and the author’s clumsy early attempts with gradual endurance gains.
MENTIONED IN THIS ARTICLE
Washington
UPI
Sen
William E
Proxmire
Smile It Could Be Verse
A light Valentine feature from Carol Giallobardo wishes readers health and happiness. It reflects on daily news and ads while acknowledging a hectic routine and offering a seasonal greeting to customers.
Uncle Sam's Payroll Is Growing
Washington reports the federal civilian payroll nears 3 million workers with 2,823,073 employed as of November 20 1966. The Civil Service Commission notes seasonal increases and proposes 68,500 more jobs in the next fiscal year along with a proposed billion dollar funding for average pay raises. Military personnel add about 3.35 million and pensions push total defense spending above 20 billion.
MENTIONED IN THIS ARTICLE
Washington
Civil Service Commission
Johnson
John McKelway
Washington Star
Defense Department
Post Office
Agriculture Department
Veterans Administration
Treasury
State Department
Also Mentioned on This Page
Daily Crossword
Matory
Oaxqoajicc
Campbell
United Kingdom
India
Priest Barrett
Axydlbaaxr
Longfellow
Abby
Sonzo
Ted Arbby
Rascal
By Dick West
By Carol Giallombardo
Chip
Dot
Uncle Sam
Pentagon
Botter