Health care costs rise tied to an antiquated system
Secretary Gardner reports at a national conference that health care costs are rising faster than the consumer price index for 15 years, with hospitalization costs leading the growth. He notes steps to curb costs include reducing hospital construction expenses and studying hospital effectiveness, as part of a broader attack on rising health care expenses.
MENTIONED IN THIS ARTICLE
Gardner
Department of Health, Education and Welfare
HEW
James Jordan Urges Persuasive Commercials for Profit
James Jordan of Barton, Durstine and Osborn argues in Variety that a commercial must first persuade the viewer to win profit. He outlines steps to capture attention and drive action in advertising.
MENTIONED IN THIS ARTICLE
James Jordan
Barton, Barton, Durstine and Osborn
Abel Green
Variety
Branding and beer ads shift to target the core male drinker
Mr. Jordan argues brands win by solving a consumer problem often through targeted positioning. He notes a detergent that whips in a mixer shows how ads seek practical benefits, while beer marketing now focuses on men who drink heavily, moving away from traditional female-centric scenes as Schaefer helped steer the shift.
MENTIONED IN THIS ARTICLE
Mr. Jordan
T.v
Jordan
Schaefer
T. v
Ajax
Tareyton Black Eye
Dodge Rebellion
Bert Lahr
Lay
Clairol
Gilette
Jolly Green Giant
This Guy's Not Worth the Worry
Dear Abby counsels a 17 year old, overweight girl unsure about dating. A popular boy pressures her to become intimate, claiming fat girls can be popular if they yield. Abby condemns his selfish mindset and notes thin girls face similar coercion from such boys.
MENTIONED IN THIS ARTICLE
Abby
Dear Abby guidance and ads blur lines in advice column
A jumble of Dear Abby letters covers dating lines from boys, money found in a Davenport, baby showers with exes, and sport of divorces. It also includes advertising copy discussing marketing tactics and brand identity with examples from Chiquita bananas to Look Sharp.
MENTIONED IN THIS ARTICLE
Abby
New Orleans
Davenport
New Cafeteria View Of Creeds By Robert Strand
United Press International discusses the cafeteria approach to creeds across Catholic and Protestant groups. It cites calls for theological freedom and debate while noting bishops and Pope Paul wrestle with changing beliefs amid Vatican II aftershocks. The piece highlights intellectuals in Catholic life and differing Protestant responses to miracle stories and future prophecies.
MENTIONED IN THIS ARTICLE
United Press International
John Lee
Commonweal
The
New York Times
Paul
Jesus
Episcopal Church
Episcopalian Committee
Also Mentioned on This Page
Down
Shear
Fabric
Bullfight
Box
Axydlbaak
Longfellow
Bolzamas
Vhieyz Elz
Gdyieyz
Jouviool
Jidyozds
Tvadbol
AEROY
Thomas Murray
Berney Google
Noah
Diocese Center
Aegean
Rio de la
Jim Bishop
Bubba
Beetle Bailey
Mugtard F
Leis
Dawg
Dean Abbby
John Doe
Berkeley
Beverly Hills
Robert Strand
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