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This newspaper page contains 7 articles. Subscribers can read the full text of each article.
Newspaper
Marshfield Times
Location
Marshfield, Wisconsin, United States of America
Date
Apr 24, 1912
Page
8
A narrator muses on meeting a railroad president and imagines a call to praise a nerve that bounds the rail line. The journey derails into a soggy overnight wait as late trains, a damaged track, and restless passengers mingle with humor and impatience in a rainy station scene.
A Marshfield resident lauds Doan's Kidney Pills for back pain and weak kidneys. Mrs. Fred Gentle credits prompt relief after using pills bought at Sexton Bros. Drug Store. Foster Milburn Co. of Buffalo, NY sells the remedy in the United States for 10 cents. Remember the name Doan's.
The piece argues retail advertising must be scientific and cost effective. It compares small merchants to large urban stores spending 5 to 15 percent of income on ads, stresses minimum spend around five percent, and emphasizes salesmanship in ad space. It notes syndicated ad services offer affordable weekly campaigns and urges timely use to avoid duplicating services in a town.
Rexall Orderlies are advertised as a candylike laxative with a strong satisfaction guarantee from The Hexall Store in Marshfield Wisconsin. The ad touts easy action without g ri ning nausea or over loosening and emphasizes three package sizes priced at 10 25 and 50 cents. It notes suitability for children and delicate persons and claims exclusive local availability.
Theaters once hostile to cinema now seek affiliation with the silent drama. Prominent managers acknowledge the photo play’s public appeal, noting about a third of New York theaters have reverted to screen production as others adapt to the silent era.
Treasury gains cited by Democratic committee as proof of economy and efficiency under Taft. Savings include a 10 percent cut in running costs over three years, a 20 percent net taxpayer gain with increased department business, and efficiency in customs, internal revenue, and money printing. A harsh refutation of claims that the administration used government workers for politics.
An advertising brief describes Humphreys Specifica used for fevers, colds, coughs, stomach issues, headaches, rheumatic pains, croup, whooping cough, and nervous debility. It notes long-standing trust, various ailments, and distribution by Sumpioreys Home Medicine Co in New York with street address.
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