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Newspaper
Columbus Telegram
Location
Columbus, Nebraska, United States of America
Date
May 30, 1975
Page
3
A Columbus Telegram financial page essay explains advertising as planting seeds with cumulative results. It notes timing and external factors affect reader response, urges careful measurement, and suggests methods to tabulate results while detailing common pitfalls.
Privacy advocates warn that Americans surrender private data for benefits and credit. NASIS leaders urge stronger privacy laws as Minnesota alone has such protections. Experts stress confidentiality, security, and strict limits on who may access or print computer-stored information.
Dan Kruse, son of Mrs Nell Kruse, graduated from University of Nebraska at Omaha with a BS in accounting and has accepted a position with Touche Rossin in Lincoln. He and his wife Kathy Hamling now reside in Lincoln. The note mentions Exxon's largest refinery on the Amuay peninsula in Venezuela.
A special unit studies an experimental rail vehicle in Omaha that may influence future passenger service. The self propelled car resembles older designs but shows distinct features guiding potential railway operations and public interest.
The Super Market Institute reports a 9.9 percent 1974 return on equity for 50 top supermarkets with $51.4 billion in sales, below all industry averages. The speaks report notes inflation, store closures, and modest gains in equity, with energy programs and larger item counts cited.
First Mid America Investment Bankers and commodity futures brokers with Lincoln HQ announce Charles J. Burmeister as a member of the Kansas City Board of Trade and First Mid America as a member firm. FMA runs a sales office in Columbus. Richard Christensen of Loup Power District marks 10 years as canal maintenance man.
The 1976 Credit Union Yearbook reports continued U.S. growth with membership rising from 27.5 million in 1973 to 29.4 million in 1974, nearly 23,000 credit unions nationwide, loan growth outpacing savings for the first time in six years, savings up 12 percent, loans 13 percent to 24.6 billion, and assets up 12 percent to 32 billion. Nebraska residents received 4.7 billion in benefits. Connectival General Insurance paid benefits to policyholders, and Iowa graduates head to the Denver Institute of Technology for training in electronics and HVAC.
Creighton University announced that its Omaha area Centennial Thrust Phase 17 development fundraising campaign had reached 81 percent of its $16 million target. The push advances the university’s ongoing efforts to fund campus improvements and programs.
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