Marketing study shows fans distrust sport stars in ads
A 19 page survey of 260 personalities across 2,300 men finds high recognizition for sports figures but low public trust. Cosell ranks high in fame yet low in trust. Yogi Berra tops trust among athletes, while Spitz scores poorly. Researchers note ads can shape credibility, not vice versa.
MENTIONED IN THIS ARTICLE
Joan Ryan
Howard Casel
Mark Spitz
Rosemary Casals
Alan R. Nelson Research Inc
Yogi Berra
Berra
Stan Musial
Mickey Mantle
Saddy — Koufax
Public “Trust
Levine, Huntley ,and Smith Ad Agency
Garry Japler
Nedson
Plapler
Litvinov Arrives in Rome After Leaving Soviet Union
Soviet dissident Pavel Litvinov arrives in Rome with his wife and two children after declaring he fled Russia amid threats of imprisonment. The 33 year old grandson of Maxim Litvinov plans to visit Holland then the United States from April 8 to teach physics at an American college. He had faced a four year Siberian camp sentence for opposing the 1968 invasion of Czechoslovakia.
MENTIONED IN THIS ARTICLE
Rome
Pavel Litvinov
Russia
Maxim Litvinov
Halland
Waly
United States
Litvinov
Vienna
Soviet Union
Siberian
Czechoslovakia
Moscow
Twmneland
Americans face up to 50 percent rise in electricity costs
An Associated Press survey shows some Americans pay up to half more per month for electricity this year versus last. In Jacksonville Florida bills rose from 17.90 to 27.70, while others see about 10 percent increases. Utilities cite higher fuel costs and imported crude oil. public protests follow hearings on rate hikes.
MENTIONED IN THIS ARTICLE
Louise Cook
Associated Press
Jacksonville
Fla
Northeast
Northwest
Nevada
Oregon
New York City
New York
Orange County
Public Service Commission
Consolidated Faison Co
Kronholm recounts captivity by kidnapers near Arden Hills
Eunice Kronholm, held four days in Burnsville, described the captors as Bill and Jerry and said their main aim was the $360,000 ransom from Gunnar Kronholm of Drovers State Bank. She escaped with help after hearing a radio report of an arrest. $190,000 of the ransom was later recovered. James W. Johnson, 15, of Lakeville, is jailed on extortion charges.
MENTIONED IN THIS ARTICLE
Arden Hells
Minn
Eunice Kronholm
Wome
Bill
Burnsville House
Erry
Toney
Jerry
WBE
Burnsville
James W. Johnson
Lakeville, Minn
Krenkdich
Nebraska December car sales rise in rural areas
A University of Nebraska Lincoln study shows Nebraska motor vehicle sales in December 1973 topped December 1972 across all rural areas, while Lincoln and Omaha posted higher sales, despite a national decline due to gasoline shortages. The report notes a modest rise in Nebraska gasoline receipts and electricity use, with Norfolk the only urban area showing a notable change. The Omaha Public Power District refunded about 69 percent of customer deposits.
MENTIONED IN THIS ARTICLE
Lincoln
Neb
Bureau of Business
University of Nebraska-Lincoln
Omaha
Nebraska
Bureau
DeSernie
Omaha, Neb
Norfolk
In Bras
Bureau of Business Record
Arizona cacti thrive in Blué Méureds stalé park Minnesota
A report notes seven cactus species typically tied to the arid southwest are growing in Blué Méureds stalé park in Minnesota, highlighting a surprising regional plant adaptation.
MENTIONED IN THIS ARTICLE
Actus
Minnesota
Southwest
Blué Méureds Stalé Park
Also Mentioned on This Page
Yogi
Walt Wesley Co
At&t
Bill Russell
Nelson
Wesley
Los Angeles Iternational
Russell
Howard Cosell
James Buckley
Cosell
Alent
Chawoser’s Fashion Stores
Madras
Young Men's Department
Shop Schweser’s Fine Stores
Columbus
Fremont
Grand Island
Canestege Mall
Hastings
Kearney
North Platte
Tooleys
Chuwesers Fashion Stores
Writer International Securities Corp
Mrs. Jaycees
Holiday Inn
Kenny Classics
Shep Schioeser
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