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Bikini Overtaken by Maillot in Swimwear Fashion Rise
The maillot one piece leads the season as bikinis fade. swimwear sales rebound with U S production rising from 20.2 million to 22.4 million in 1977 and retailers reporting up to 40 percent higher sales than two years ago. Designers including Gernreich Kamali and Halston shape the trend alongside brands Cole of California Gottex and Bloomingdale's Ruttenstein notes price and label influences.
MENTIONED IN THIS ARTICLE
NY Times News Service
New York
Europe
United States
Rudi Gernreich
Brazil
Norma Kamali
Halston
Gernreich
Kamali
Rose Marie Reid House
Cole
California
Gottex Industries Inc
Israel
Kalman Ruttenstein
Bloomingdale’s
Jantzen
Catalina
Atlantic
Esther
Peter Goodman
Danskin