Knudsen Urges Golden Rule in Chevrolet Merchandising
Detroit June 24 W S Knudsen president of General Motors urged the Chevrolet School of Modern Merchandising for sons of dealers to deal with customers on the Golden Rule basis. He said the principle builds permanency in the auto business and stressed the need for strong field men who know their cars, factory and company. He urged belief in staff and a square deal between factory and dealers as part of the Quality Dealer Program.
MENTIONED IN THIS ARTICLE
Detroit
W. S. Knudsen
General Motors Corporation
Chevrolet School of Modern
Sons of Dealers
Knudsen
Mr. Knudsen
School For Sons of Dealers
W. E. Holler
Chevrolet Motor Division
100-Pound Widow Drives Truck in WPA Project
Seattle report profiles Melba Gloria Stein a 100 pound widow who took her late husband’s truck job on a WPA project. She drives like a man and on her first day logged five trips while male co workers faced a tougher pace. After work she cooks for her daughter Paula and plans to expand to running a fleet of trucks. County officials support her employment if performance remains satisfactory.
MENTIONED IN THIS ARTICLE
Seattle
Wash
Melba
Gloria Stein
Paula
Tom E. Smith
WPA
E. A. King
Zere
Building lasting business culture through patient tolerance
The passage urges pride in fairness and tolerance for others, listening to troubles to gain a full picture, fostering mutual liking, and creating a durable establishment. It warns against overextending during rapid growth and stresses the value of permanence across business cycles.
Also Mentioned on This Page
Tydol
Economy Oil CO
Marion
Dale Gallagher
Sinclairize
Grandall
Sinclair
N. Marion
Guy Knauss
Shell
Bontrager & Erwin
Cities Service
Lee Sueppel
Phillips
Tydor
Brown's Super Service
Bill Putman
Standard
Warren Donaldson
Farm Bureau Oil Co
Washington Oil Co
Dixie Gas
Dale Crandall
William Barth
W. F. Messer
Bud's Garage
Cox Motor Co
Studebaker
L. C. Willits Motor Co
Hudson Terraplane
Ross Motor Service
Putman & Hesseltine
Packard
Car & Radio Service
Harold Mangold
Stewart & Crone
Golden Shell
Knauss
Shell Station
Chevrolet
Aaxa Suprememee
Tucker & Eicher
Rubio Motor Co
Rubig
J. A. Marsh Ainsworth
W. Washington St
Schlatter Chevrolet Co
OLY Gas
Phillip
Phillips 66
North
Iowa Avenue
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