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Newspaper
Washington Evening Journal
Location
Washington, Iowa, United States of America
Date
Jan 09, 1939
Page
5
OD and AD were longtime machinists who saw a buggy with an engine at a fair. Each man pursued distinct improvements and decided to build his own car, but their plans for selling the first models diverged.
AD invited friends to view his first car costing 3000 dollars. After demonstrations and strong interest, ten men wanted to purchase. He reasoned that making ten cars would cut costs and lower the price to 2500 dollars, leading to hiring workers and expanding production.
OD initially struck high costs and limited sales while AD pursued mass production. AD hired agents and advertised across cities to reach thousands, refining cars as production grew, driving down costs. By 1911 AD manufactured a quality car at 1500 dollars and sold 10 000 units that year.
AD realized millions would buy his cars if prices were lower. He expanded, built factories, and advertised nationwide. By 1921 he produced a six cylinder self starter car at $1,000 with slim margins but high volume. By 1938 he offered his best car yet for $750, expanding ownership.
OD and AD discuss how advertising spurred mass car production and lower prices. They note price drops from 1911 to 1958 and claim advertising reduced costs to about 15 dollars per car, enabling many families to afford better vehicles.
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