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Newspaper
Washington Evening Journal
Location
Washington, Iowa, United States of America
Date
Apr 30, 1937
Page
10
General Electric unveils core refrigeration innovations including sealed-in-steel cabinets stainless steel super-freezers sliding shelves and other improvements that reduce costs and upkeep. Local GE dealer A J Franzen promotes these enduring advances as part of a heritage of leadership from major electrical research labs.
Scientists tout the G E Thrift Unit as automatic and oil free with ten years of proven performance. The sealed in mechanism uses forced feed lubrication with only three moving parts and minimal maintenance. It provides ample ice production and maintains safety zone temperatures even in extreme heat.
General Electric Dealers sponsor a new Monday 7 30 pm program on WHO featuring Phil Spitalny and his All Girl Orchestra. A J Franzen and fellow dealers organize the show which has attracted many followers nationwide. Listeners are invited.
In the floods thousands of G E refrigerators were washed away by raging waters and dust storms across the midwest, crippling power supplies and leaving communities without reliable cooling during the crisis.
The article highlights GE's refrigeration warranty evolution noting it was the first to offer more than a one year warranty and now provides a five year Performance Protection plan originated by General Electric.
Complete home refrigerating plant by General Electric highlights include Wide Temperature control, frost-free defrosting switch, a stainless steel super freezers, and extra heavy Thermocraft insulation. Features inner porcelain shell, Textolite door strips, self sealing latch, semi concealed hinges, automatic interior light, and overall corrosion resistant exterior.
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