Food product firm defends ads amid weekly criticism
A Battle Creek company recounts its conflict with a New York backed weekly. It notes libel suits, widespread investigation of its Postum Works, and repeated assurances that its foods contain only grain ingredients. The piece pledges to examine the weekly claims with a detailed, item by item rebuttal.
MENTIONED IN THIS ARTICLE
Mich
Maine
Penn
New Hamp
Postum Cereal Company
Dakota
Ochsner
Testimonial Letter Questioned by Cereal Co Officials
In Battle Creek Michigan on December 30 1910 a circulated testimonial letter is challenged as lacking authenticity The signatories claim the Cereal Co Ltd never produced or printed false statements about its products and that many letters are genuine and truthful The list of Company staff signatures includes M K Howe L J Lamson F C Grandin A M Sterrett Cheston Syer Charles W Green Harry E Burt H C Hawk and C W Post among others all with long tenures
MENTIONED IN THIS ARTICLE
Ostume Cereal Co., Ltd
Hose
New York
Federal Penitentiary
Exame Post
Magnatee
Post
Postum
Theublic
Esca
Europe
Bean
Post cereal Query Sparks Defense Over Grape Nuts Claims
The Postum Company defends its Grape Nuts and Postum advertising after accusations of fraud and misrepresentation. It cites testimonials, nutrition comparisons, and professorial authorities, alleging distorting press coverage and detailing the trial record to support its position.
Legal Battle Over Honest Cereal Claims
In a public appeal the Postum Cereal Co. defends its products Postum Grape Nuts and Post Toasties as pure and trustworthy amid libel lawsuits seeking 500000 dollars. The company pledges faith in American tribunals and promises to reveal facts before the public.
MENTIONED IN THIS ARTICLE
Postum Company
Also Mentioned on This Page
Battle Creek
Michigan
M. K. Howe
L. J. Lamson
Advis
F.C. Grandin
M.sterrett
Cheston Syer
Advt
Charles W. Green
Harry E. Burt
Sup’t
H. C. Hawk
C. W. Post
National Food & Drugs Act
Washington
Washington Es Arass
Erica
Federal
V Colliers
Weekly
Dairy and Food Commission of
Hutte
Convi
Raymond
Simon
Pawlow
Ochaner
Hammar Mn
Mr. Post
Pegi Emt Og Oc
Department of Science
Postum Cereal Co., Ltd
Battle Creek, Mich
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