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Ethnic vegetables widen farmers market appeal in Mass
UMass researchers teach growers to cultivate ethnic crops like maxixe and jilo for immigrant and mainstream shoppers. The shift expands market options, boosts farmer risk management, and draws support from Whole Foods and regional groups while some retailers remain cautious.
MENTIONED IN THIS ARTICLE
South Deerfield
Mass
U.S
University of Massachusetts At Amherst
Frank Mangan
Umass
Massachusetts
Scott Soares
Department of Agricultural Resources
Bob Ehart
National Association of State Departments of Agriculture
New York
New Jersey
Glen Hill
Minnesota Food Association
Hill
Maxixe
Mangan
Mexico
Central America
Jilo
Brazil
West Africa
Hierba Mora
Washington, D.C
Rhode Island
Latin America
Bill Barrington
Pioneer Valley Growers Association
Connecticut River Valley
Barrington
Whole Foods Market
Bill McGowan
Whole Foods
Cambridge
Tony Russo