Super Bowl Ad Prices Dip Amid Recession Slump
The 30 second CBS ad price range for next month’s Super Bowl falls to 2.5 to 2.8 million dollars, down from a NBC record average of 3 million last year. Pepsi, FedEx and GM skip ads. newcomers buy spots as analysts note spring purchases usually lock prices. CBS officials suggest prices will be higher than last year in some cases.
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Gasoline Prices Near $3 Again Face Higher Daily Fuel Bills
Gasoline prices approach three dollars per gallon as oil costs surge and demand in China and India rises. U.S. motorists spend roughly 400 to 550 million dollars more per day on fuel than a year ago, with average drivers adding about 50 dollars monthly for gas. The rise comes amid a weak domestic economy and a cold spell boosting heating fuel use.
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U.S. automakers show signs of recovery and expansion
DETROIT reports improved auto industry conditions as GM weighs reopening idled Spring Hill plant and boosting output at facilities producing the Equinox Terrain SRX and LaCrosse. GM plans to push existing plants first and prepare Cruze production in Lordstown. Chrysler will hire more engineers and temporary workers to revamp its U.S. lineup as analysts note staffing cuts hindered competitiveness.
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Barnes & Noble starts renting textbooks at campuses
Barnes & Noble launches a textbook rental program via campus bookstores and online, expanding from a three-store pilot to 25 locations. Rentals will be 42.5 percent of list price, with universities like Ohio State, Maryland, Borough of Manhattan CC, and South Carolina adopting the service amid rising student material costs and new federal grants supporting rentals.
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Obama weighs new levy on banks bailout funds
President Barack Obama weighs a levy on Washington rescued banks to recover unrecovered bailout money and help balance a grim budget amid the ongoing economic crisis. A senior official says the plan could modify the 2008 2009 law, though industry officials caution the tax proposal is premature and unclear when applied.
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