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Soap operas gain respectability extend audience reach
Editorial director Paul Denis asserts soaps are no longer a women’s domain with men and college students joining the viewing crowd. He cites 20 million homes average viewing, education exposure, and ads priced up to 19 500 for 30 seconds as proof of growing mainstream status and influence.
MENTIONED IN THIS ARTICLE
Paul Denis
Daytime TV
Denis
Daniel Gentiles
North Olmsted
New York
Guiding Light
General Hospital
Bowling Green State University
All My Children
Seaps