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Newspaper
The Alma Record
Location
Alma, Michigan, United States of America
Date
Sep 16, 1908
Page
3
A government study finds newspaper advertising yields far more naval recruits per dollar than magazines or periodicals. Analysis shows cost per recruit $3.64 in newspaper ads versus $15 to $80 in magazines, prompting a shift to newspaper columns to reach a broader, younger audience efficiently.
The government, with its superior facilities, concludes that newspaper advertising yields the highest profits. It cites the Bureau of Navigation finding newspaper ads 400 to 1600 percent more effective than other media, arguing that private businesses should expect similar results from ads in newspapers.
Telecommunication poles across Texas, Arizona and California are being riddled by woodpeckers, with up to 41 percent damaged on a Tennessee line. Experts note holes can reach several inches and weaken poles, hindering linemen. Creosote treatment is cited as best preventive, and Forest Service circulars offer inexpensive preservation methods.
A mixed freight and excursion train collision near Waverly east of Holland Michigan injures sixteen with one feared fatally. The 300 excursionists aboard the Grand Rapids St Joseph and Benton Harbor train collided with a standing freight car span amid smoke from forest fires. Engineer Vanderbelt suffers serious injuries. fireman Mates also hurt. The cause remains under investigation but the freight appearing on main line at the wrong time is suspected. Five freight cars destroyed. other trains report no fatalities beyond the probable death of the engineer.
Sept 15 report from Howell Michigan describes 25 year old Wands Yates attempting to board a moving train bound for Nerott. He slipped under the wheels and was killed, his body severed. Yates claimed Florida roots and prior jockey work, recently ran a shoeshine business in Howell. Memorial plan hinges on a $10000 pipe organ for Marquette’s St Paul Episcopal Cathedral. Also notes Epictetus quote and an aphorism about self mastery and strength.
Frank Cooper of Three Rivers died by suicide amid money worries. Edward Merrifield, seventeen, was shot in the hand during an accidental rifle discharge. D. E. Cady was badly injured hauling logs. Anns Shaw died after her clothes caught fire. Ming Mabel Ray died from wood alcohol after a crisis. Frank Gamache Sr. was found dead by hanging at Manistee. Battery A of Lansing prepared for target practice in Sparta. Felix Ratchek, twelve, lost both legs after being crushed by a freight train and receiving amputation. Leslie Sweet, fourteen, killed by accidental rifle discharge. Mrs. Ella Tharrett and Miss Marian Smith injured when a carriage ran away. Lawrence Logan near Muskegon gravely ill from tetanus after a cow dispute. Lawrence Cribley and Hogan fought over a poisoning case. A farm chicken theft led to arrests and fines. State Game officials warn of possible wildfires as woods stay dry. Dure tox family quarrel ends in a wife’s death and self-murder by Pitch Cooper. children absent at the time.
Lew Groth twenty two with no horns was arrested by Patrolman Clelinski for complicity to a Grand Trunk flight car robbery. Groth on parole faces over fourteen years in the house of correction. He received a maximum fifteen year term for highway robbery but was released after nine months.
A fragmented note offers a corrupted proverb about learning and wit. It references Italian roots and a caution to heed what you already know while questioning new claims. Names, dates, or places are not clearly legible in the fragment.
The Union Telephone Company protests Ithaca village actions after a court injunction and pole removal. It argues its franchises grant street rights, cites $26,000 spent building a first class exchange, calls Center Street paving unlawful, and warns of higher rates if lines are removed. The letter appeals to patrons and citizens for fair treatment amid ongoing legal and municipal disputes.
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