Advertising as Public Benefit in Boosting Retail Trade
Government figures show manufacturing drives revival while retail lags due to lack of consumer confidence. Advertising is an investment, not expense, and educates the public. merchants who advertise build trust, reduce costs, and support increased production and buying. The public should back advertisers who tell their story openly.
MENTIONED IN THIS ARTICLE
Eastman
Kodak
Alma College Team Holds Navin Field Practice
Alma College players will practice at Navin Field in Detroit on Friday June 80 to acclimate for the July 1 exhibition with the Detroit Mature Baseball Federation stars. Coach Campbell plans two sessions, morning and afternoon, to prepare the squad for the crowd and nerves expected at the benefit game for Disabled Veterans of Forein Wars.
MENTIONED IN THIS ARTICLE
Alma College
Coweh Roy Campbell
Detroit
Navin Field
Fruday
Detroit Amature Baseball Federation
Collee
Detroit Stars
Campbell Dn
Quiet Alma Wedding Unites Vision Kuhl to Harry Snyder
A small home ceremony on West End street united Miss Vision Kuhl ma with Mr. Harry Snyder of Flint. Rev. M. W. Duffey of the M. KE. Church officiated. After a light reception, the couple left for a short wedding trip and will reside in Flint where the groom holds a good position. Mrs. Snyder has long been prominent in Alma social circles.
MENTIONED IN THIS ARTICLE
W. H. Kuhlma
West End Street
Miss Vision
Harry Snyder
Flint
M. W. Duffey
M. KE
Inneham
Brite
Scroom
Snyder
Alma
Alm Merchants Bureau Presents Finest Wednesday Show
Widnesday evening entertainment by the Alm Merchants Bureau drew a large local crowd. The all dance program showcased youthful performers, keeping the audience engaged throughout. Early arrivals enjoyed a free spectacle by "Rub" the trick cyclist, who toured Alan with city approval and a complimentary performance followed by a free will collection.
Informal reception honors new Alma rector Horton at church
An informal reception and luncheon was hosted in St. Johns Episcopal Church Guild rooms Friday for Rev. and Mrs. Horton recently from Ontario. Horton is the new rector, selected after a year long effort by a committee to find a successor for Rev. J. Frank Jackson.
MENTIONED IN THIS ARTICLE
St. Johns Episcopal Church
Horton
Alma
Ontario
Rev. Horton
J. Frank Jackson
Separate skirts dominate fashion notes this season
Woven skirts in cotton wool or silk showcase fringe and varied trims. Bright colors and bold patterns dominate, with vivid reds greens and yellows featured in vivid options. More white and tailored styles appear, while sweaters shift toward turtlenecks and Savile patterns as warmer weather approaches.
MENTIONED IN THIS ARTICLE
Dixensin
Lirevar Syool
Sopordie
Vigoros
Soutache Braid Adorns Dresses In Revived Fashion
A revival of soutache braid on dresses appears across many garments, with braid sewn along chiffon sleeves creating a transparent yet structured effect. Dark greens and light shades feature braiding at sleeve ends, while French designers like Lanvin showcase intricate all over beaded braiding in accessory designs.
MENTIONED IN THIS ARTICLE
Lanvin
Eighteenth Century Garments Inspire London Fashion
Suggestions on 1700 style days describe a short coat and long coat with red ingete worn over fuller skirts. The piece highlights ornate sleeves and collars, recalling romantic 1700s days. It notes vibrant costumes and affordable accessories like parasols and work bags in cretonne, urging readers to stay connected with world events.
MENTIONED IN THIS ARTICLE
London
Mary Crane Attends School Ball Amid Family Strife
The Crane family drama unfolds at a school dance where Mary Crane, driven by a wish to belong, endures a tense visit from her mother and the split between her parents. Amid cheers and crowd noise, Mary seeks escape in the game, while her father and sister navigate the social expectations and the sorrow of a fractured home.
MENTIONED IN THIS ARTICLE
McClure
Crane
Hegede Downs
Totty
Tina
Talal
Leven Dresk
Waser
Nutter
Westie
Bovatstett
Aimee
Verity
Mary
Virtue and Locality Discussed in Rural Parlor Gossip
Neighbors hear talk about youth behavior and virtue in a rural area. Discussion centers on morality, social expectations, and the potential for public scrutiny of a local family as neighbors speculate about conduct and motives.
Where Becky Sharp Lived in The Thackeray Tale
A puzzled note on Becky Sharp’s supposed residence contrasts the novel’s Beakey Sharp setting with a real street scene. The discussion cites Thackeray characters and locations, mentioning Carah Street and Shepherd Market as points of reference while noting confusion over a landmark’s identity.
Art and Money Making in Youth Education
The piece debates whether art should serve money or teaching. It argues many neglect art’s core aims to pursue commercial or worldly approval. It suggests young artists need inner purpose and audience understanding to express themselves while still earning support.
The Habit of Quality Service in Local Business
A merchant notes the importance of timely supply and high standards. The piece argues for meeting customer needs, stressing that diligent service and reliable delivery define a strong business reputation.
Alma College Captain Victor Crittenden Heads to Marquette
Victor Crittenden, captain of Alma College’s 1922 M I A A champion baseball team, spent hours in the city en route to Marquette to vote for the Marquette City team this summer. He plans to retire next week and will attend Navin Field for a benefit game on Saturday July 1 for disabled soldiers, where Alma College will meet the Lot refit Amateur Baseball Federation. "'Pronsides" and others will attend the northern Michigan normal summer session in the Pricon City.
MENTIONED IN THIS ARTICLE
Marquette
Victor Crittenden
Alma College
Tureday
Marquete
Marquette City
Norter
Michigan Normal
Pricon City
Crit
Navin Field
Alain College Champe
Ytart
Lot Refit Amateur Baseball Federation
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Weil
Bev
Arilda
Elie Baell
Mrs. Crowe
Hense
Jess
Atella
Joe
Beennedy
Law
Allon Barner
Vie
Anhalt
Becky Sharp
Pyrefal Eigen
Thackeray
Becks
Ciireen
Harrow
Becky
Shackeriy
Thackeriy
Shepherd's
Chrietiin Science Monitor
Mir
Grand Street
Murphy's Drug Store
E. C. Clapp
Indianapolis
Wichita
Ohlfield Cord
Indianapolis Speedway
Kar Booveith
Kansas
Studebaker
Wichita Automotive
Kemp
Oldfield Tires
Oldfield
The
Oldfield Tire Company
Akron, Ohio