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Newspaper
Sullivan Union
Location
Sullivan, Indiana, United States of America
Date
May 29, 1907
Page
6
A call for local merchants to out advertise mail-order rivals by persistent publicity. The piece argues dollars should stay home, detailing how aggressive, targeted ads in weakly defended markets win customers. It cites a Wisconsin mill town example where local spending could have built lasting prosperity.
A northern Wisconsin town loses over twenty five thousand dollars monthly to Chicago mail order houses while local merchants refuse to advertise citing weak returns. The publisher recalls a cash contract offer for 1500 inches of ads plus commissions but merchants fear killing the community. Also reports a New York child with purpura hemorrhagica and a faith urging piece on steadfast belief from Rev. John R. Macduff.
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