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Newspaper
Sullivan Union
Location
Sullivan, Indiana, United States of America
Date
Apr 10, 1912
Page
3
A dramatic newspaper ad promotes an April sale with numerous fabric yardages including Amoskeg chambray, Madras, Jacquard Swiss, Kenton cheviot, and gingham at low loom end prices. It highlights 8:30 am start on Saturday April 18 and promises unmatched values on staples and novelty pieces, plus Turkish and Huck towels with specific loom end prices. The copy emphasizes quantity buys, market lows, and “greatest sale” branding.
A listing of various loom end prices for different silk fabrics including 36 inch Ottoman at 85 cents per yard, 26 inch Messaline at 85 cents, 21 inch Foulard at 69 cents, 27 inch Canton at 50 cents, 27 inch Tussah at 60 cents, and 36 inch Tioga at 69 cents per yard.
Bleached damask table linens in sizes from 58 to 72 inches with values from 35 cents to 1.25 dollars. Loom end prices accompany each item, noting mercerized and linen varieties with varying costs and measurements.
Classified listing shows embroideries priced from 75 cents to 1 50 per yard and sale ranges from 50 cents to 2 00 per yard reflecting discount offers for bulk purchases and smaller yardage.
A shopping item notes 25 dozen bleached ribbed vests with crochet neck and arm holes valued at 10c loom end price. It lists 12 dozen muslin pants in good grade muslin with a stitched ruffle at the bottom valued at 25c loom end price.
Store advertises 150 white quilts and counter panes selling at deep discounts. Describes the spreads as handsome, with only slight seconds of flaws nearly undetectable. Originals priced up to 5 to 6 dollars, sale price around 49 cents to 92.98.
A description notes a finely woven matting item featuring a brass lock and bolts, with both interior and exterior straps and a sturdy leather handle, priced at 35 loomend.
A fragmented ad item shows floor coverings priced at 9.98, 11.75 and 13.00 with a reference to 300. The snippet suggests a sale or discount listing from a catalog or newspaper advertisement.
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