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Newspaper
Shafter Press
Location
Shafter, California, United States of America
Date
Sep 02, 1954
Page
8
Shafter merchants launch a fall sale titled Better Value Dollar Days to spur local shopping. The campaign promotes home buying to strengthen the town’s business center, noting Shafter growth in agriculture, population, housing, and recreation facilities.
The Shafter Press reports a rash of local events after a new editor arrives. A crop duster lost a propeller but the pilot is unharmed. A prominent rancher crashed, survived with bruises and an ankle injury. A burglar encounter left a rancher and son injured. two pioneers died. Weddings, parties, births add to the page.
Assistant Secretary of Agriculture J Earl Coke told 520 Californians at the California Livestock and Meat Marketing Conference in Davis that the nation has essentials for a continuously expanding economy. He urged more education about food and stronger marketing to lift meat consumption and noted current per capita levels and international comparisons. Industry groups and consumer representatives outlined steps to better education, pricing, and networked marketing across producers, retailers, and transporters.
The Kern County Chamber of Commerce invites visits to obtain a Rand McNally printed county map. No charge. Includes all streets, highways and data for Shafter Bakersfield Delano Taft Oildale Arvin Lamont Wasco Ridgecrest Mojave Tehachapi. Office: 410 James St Shafter.
The narration recalls shopping north of Central on James Street near King's Department Store with a long grocery list for George. At Mr. L. FB Webbs market they note savings at the meat counter and friendly exchanges with Cecil Hight, the meat manager, as local town news and free delivery at the Post Office Market are mentioned.
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