Do You Plan To Sponsor a Radio Program
Roy Durstine explains how advertising agencies and sponsors view early radio broadcasting. It covers audience responses, the advertiser agency relationship, and the roles of agencies, networks, and concert bureaus in creating and evaluating radio programs.
MENTIONED IN THIS ARTICLE
United States
la Fount
Happiness Boys
Chicago
Vita
Also Mentioned on This Page
Roy
Durstine
Batten, Barton, Durstine and Othorn, Inc
Nation's Business
Phaeton
Packard Westchester Co., Inc
Mamaroneck Avenue
White Plains, N. Y
White Plains
United Cigar Store
M. Sussman
Garth
Scarsdale
Oakridge
General and Goodrich
FE. Robison, Inc
Hartsdale Road
Hartsdale, N. Y
Menihan
Archaid
Main Street