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Newspaper
Preston Citizen
Location
Preston, Idaho, United States of America
Date
Oct 08, 1953
Page
10
Continental Oil launches a million dollar ad campaign to promote its Conoco Super gas line described as the biggest improvement in gasoline in 31 years. The premium fuel hits 8/500 Conoco service stations and other outlets across Houston.
Arthur O. Dietz president of CIT Financial Corporation notes that consumer credit funds vast purchases allowing mass production and distribution to continue. He cites Idaho as example with thousands employed in installment dependent industries and cites 1952 data showing 50 billion in consumer credit supporting 216 billion in goods and services.
In certain mining districts of Mexico a belief persists that allowing women into silver mines brings bad luck. Officials and miners report practices vary by camp with some enforcing informal bans while others tolerate occasional visits.
The National Geographic Society notes more East Indians than Fiji natives in the Fiji islands. Fiji's colonial population tops 130,000 while the Indian population exceeds 140,000. Idaho farm specialists urge hay moisture 25 percent for loose hay and under 20 percent for chopped or baled hay to stay dry and brittle when sun exposed.
In 23 states TCP is added to Conoco gasoline by special arrangement with Shell Oil. Harry J. Kennedy, vice president in charge of marketing, revealed the TCP trademark for tha.
Kennedy says TCP fuel additive, once made to prevent B-36 spark plug failures, improves engine performance by cleaning deposits and reducing pre ignition. Reports claim up to 15 percent power increase, better mileage, and spark plug life up to 150 percent, with broad advertising push and nationwide availability across multiple states.
A CIT Financial study finds 175 100 Idaho households own 208 900 cars and 155 300 refrigerators, 168 500 radios, and 133 000 vacuum cleaners aided by mass production installment credit. It reports 98 of 108 Idahoans are reliable credit risks paying on time.
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