Advertising Week Highlights Benefits of Ads Across West
Boise Ad club sponsors Idaho program during National Advertising Week. Advertising informs about products and prices, enables home comparison shopping, and helps keep prices down by spurring competition. It promotes higher living standards, creates jobs, saves time, and informs on new products and developments.
MENTIONED IN THIS ARTICLE
British Columbia
Hawaii
Advertising Association of the West
Boise Ad Club
Idaho
Lamb Owners Eligible for Wool Payments under New Method
The wool program changes for the year starting April 1. Producers who own unshorn lambs 30 days or more will receive payments based on weight gained during ownership, with full weight paid to original buyers and partial weights to subsequent owners. Payments remain at a flat rate per 100 pounds of live weight, 62 cents per pound grease basis for the season.
MENTIONED IN THIS ARTICLE
John E. Bowen
State Agricultural Stabilization, and Conservation Committee
Bowen
Advertising fuels public information and mass consumerism
The text argues advertising underpins vital defense information, morale, and public welfare actions. It asserts most newspaper and magazine costs and all radio and TV costs are covered by advertising revenues. It quotes Marshall Smithman on advertising bridging producers and consumers and supporting the American economy.
MENTIONED IN THIS ARTICLE
Marshall Smithman
Boise Ad Club
Winter Illness Peak Tied to Cold and Exertion
A two year study of 1,000 people finds January to March had nearly 200 bed days for illnesses, with respiratory and digestive disorders leading causes. Cold weather raises blood pressure and heart workload, while vitamin intake and vaccines offer protection and new drugs target ulcers and angina.
MENTIONED IN THIS ARTICLE
United States Public Health Service
Idaho Hopes Big Jump in Road Funds Under AAA Plan
R G Cole AAA Idaho manager reports federal aid highway funds could rise to an annual average of 15.6 million, from 8.7 million, if Congress accepts the plan. Disbursements would allocate 5.15 million to primary, 3.63 million to secondary, 0.44 million to urban, and 6.42 million to interstate systems.
MENTIONED IN THIS ARTICLE
AAA
Rogram
Idaho
R. G. Cole
AAA National
Washington, D. C
Congress
National Motoring Organization
Ydaho
Cole
Mr. Cole
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Ern’s Appliance & Sport Shop