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Polking Around By Norris Alfred A Look at ads and consumer confusion in breakfast foods and detergents
The piece riffs on ad men over sizing products from breakfast foods to soaps and cigarettes. It discusses 57 varieties at Stromberg's IGA, shifts in packaging labels from large to family and king sizes, suds versus cleaning power, and market muddiness, plus a quirky anecdote about a toilet stool in a living room and local bird life at a feeder.
MENTIONED IN THIS ARTICLE
Norris Alfred
Stromberg
IGA
Madison Ave
New Yorker Magazine
Soap Companies
Ad Boys
Polk
Cardinal
Mother Alfred