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Newspaper
Odon Journal
Location
Odon, Indiana, United States of America
Date
Oct 02, 1908
Page
8
Odon merchants launch a big sale offering men’s suits and overcoats for actual cost. They tout the largest clothing assortment yet in town and invite shoppers to see values starting at 4.00 up to 10.00.
The retailer states it offers double values in addition to regular prices, emphasizing value emphasis beyond standard pricing. The message frames this as a pride in giving maximum value for money.
A local ad advertises fleece lined underwear at 40c per garment and 80c per suit, plus men work shirts at 45c and sweaters at 35c from a cash based produce deal. The note emphasizes cash only terms.
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