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This newspaper page contains 4 articles. Subscribers can read the full text of each article.
Newspaper
Odon Journal
Location
Odon, Indiana, United States of America
Date
May 26, 1916
Page
8
A coal cart incident in Washington prompts a reflection on newspaper worth. The author argues that newspapers must be clean, trustworthy, and targeted to readers with purchasing power. Advertising value lies in reaching moneyed, responsible households, not sensational tabloids.
Bruceville community items include visits by Mrs. J. Gillaspie and Mr. Red eggs for sale and reductions at Rexall Drug Store. Residents attend events in Indianapolis Terre Haute Washington and Burns City with general store offerings and upcoming sales.
J R WALMUTON explains the extensive effort behind advertising in a Philadelphia paper. Advertisers plan a year ahead, shape stock, and craft messages to win customer trust, with buyers working to offer the best at the lowest price. The author urges readers to value ads as a report of merchant effort and fidelity.
Foresters in the United States note in the January Journal of Agriculture of New Zealand that Monterey pine is by far the most valuable and profitable timber tree for New Zealand. The species, native to southern California near Monterey Bay and Santa Catalina Island, showed astonishing growth in New Zealand plantations with yields up to 75,000 board feet of saw timber and 60 cords of firewood per acre on land not suitable for farming.
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