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Newspaper
Odon Journal
Location
Odon, Indiana, United States of America
Date
Mar 28, 1913
Page
7
The Big Store promotes its annual Spring display of rugs and carpets with a prominent Second Floor rug department showcasing Hartford Biglow and Alexander Smith fabrics. The main street windows highlight color harmony with wallpaper and draperies to guide home spring changes. Sales staff are trained to please and inspections carry no obligation.
The opening sale of lace curtains draperies and piece goods signals spring renovation as winter furnishings give way. The sale offers a wide range including Irish point net filet cluny and Saxony curtains at discounted prices and over 100 curtain goods in Venetian scrims nets voile and marquisette with special prices for this event.
A fragmented ad urges buyers to choose carpets with Wilton Velvet Axminster or Tapestry styles. It emphasizes the appeal of a beautiful floor covering and invites readers to inspect color and pattern selections.
The article highlights designer Bischof as the season’s premier fashion event in the area. A local buyer has chosen from his entire stock, with the cream of his Spring and Summer models to be presented in Serge, Beatford Cond, Covert, Worsted, and Eponge fabrics in bold stripes and chevrons.
The department promotes an opening sale with down payments to reserve items for future delivery. It highlights decorative interior options including chintz, dimity, Dresden, Chambry fabrics, borders, ribbons, imitation leather, and Japanese cloths. Offers 75 patterns at 5c per roll and extensive selections at 7 1/2c 10c and 12 1/2c per roll with samples, color schemes, and room-by-room assistance.
An advertisement touts Linolene window shades with a guaranteed dustproof roller. It claims Linolene is oil based, resists moisture, and hangs smoothly. Sizes listed as 86 inches wide and seven feet long with a bulk order note.
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