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Newspaper
Odon Journal
Location
Odon, Indiana, United States of America
Date
Dec 29, 1916
Page
5
The piece argues that advertising reach is a tangible commodity like produce or real estate, worth careful calculation. It warns not to assume readers are the same as presumed by newspapers and urges joining a Missouri society to learn actual readership figures.
Pan Myers and Ed Wilson visited nearby towns on Wednesday while Chas Lane Roscoe Kinnaman and many others spent Christmas holidays with family. The column lists births visits sales and notices including for sale farm mules and various ads from Rexall store to Kecks bargain show case and local church events.
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