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Newspaper
Odon Journal
Location
Odon, Indiana, United States of America
Date
Dec 22, 1916
Page
6
Herbert Kaufman argues circulation is a buyable commodity measured like groceries and fabric. He warns advertisers to match audience wealth to products, avoid unreadable or unsuitable neighborhoods, and learn accurate readership figures rather than rely on biased estimates.
Red Cross Seals at the Odeon Drug Co. and many locals visit relatives here. Ads note for sale mules, small farm, milk cow and Dutch pairs, plus long list of names visiting for holidays. Local stores offer treats and health products including Cherry Bark Cough Syrup and Milks Emulsion.
Community brief listing visits and social news from Willow Lick and nearby towns. Names include Mr. and Mrs J H Alishouse Chas Alishouse E L Ramsey Racy Stuckey Mrs Richard Dove Marie Autumn Charlotte Sims Laura Nellie Pershing Luthel Sommers Mandee Jacobs Helen Gantz Lois Whiteside Roscoe Kinneman and Roscoe’s trip to Newberry plus Indianapolis visitors. Also ads for Cherry Bark Cough Syrup and Hollister’s Rocky Mountain Tea and Rexall promotions with local theater music notes.
Offers 3 percent money on good farm loans for five years with prepay privilege from Orden Realty Cu RED LIGHT. That good oil will not go out until all oil in lamp is consumed and will not smoke or smell. Available for sale at the Rexall Store.
Evelyn Ward hosts a doll contest with participants Madeline O Dell Mason Sims Doris Herndon Esta Mael Brown Zola Shake Lucile Roberts and others listed. Contest closes at 8 00 Sunday evening.
This remedy is praised as one of the best and most efficient for coughs colds and croup. It is pleasant and safe to take, an important point when given to children. Many mothers have endorsed it and it is sold by Oden Drug.
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