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Newspaper
Odon Journal
Location
Odon, Indiana, United States of America
Date
Aug 18, 1916
Page
8
Herbert Kaufman explains that repeat reader exposure and localized reach matter more than sheer copies printed. Focus on readers with purchasing power in responsive territory, not total distribution, and value circulation by substance, not volume.
Residents travel to Vincennes and Washington while friends and relatives visit in Van Buren and Bloomington. Local shops promote Durham Duplex razors and cider pricing as the Rexall Store highlights new arrivals and Sunday sales.
The Odon Drug Co offers premiums for Old Settlers. First prize is a crocheted bedspread valued 175 cents. Second prize is a collection of Kodak pictures produced by children under 14. The package includes multiple 25 cent items such as cough syrup and ointments.
G H Gilpatrick and Foy Myer traveled to Washington on Wednesday for a business engagement.
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