Mom's Brand Preferences Lose Ground In Dual-Headed Shopping
New York ad executive reports that in many households Dad or teen shoppers override Mother's brand choices in 43 product categories. High interest items like beer and frozen dinners see strongest shifts, while staples and trusted items remain guided by Mom. Ads should target all family buyers, not just Housewives.
MENTIONED IN THIS ARTICLE
Savage
Washington Window 3: Three Liberals Carping at Carter Leadership
Washington liberals Sen Adlai Stevenson Lowell Weicker and Jerry Brown attack President Carter from different angles calling for new leadership and investment while lamenting a weak presidency. They reject two word sloganeering and focus on systemic remedies, criticizing Carter’s perceived leadership. The piece surveys their divergent backgrounds and shared frustration with the current administration.
MENTIONED IN THIS ARTICLE
Washington
Jerry Brown
Adlai Stevenson
D-Ill
Lowell Weicker
R-Conn
Brown
Carter
America
Weicker
Stevenson
Cryptoquote Solve Daily Puzzle One Of The Hardest Lessons
Yesterday's cryptoquote presents a long quotation by Charles C Colton about the difficulty of minding one own business. The puzzle shows letter mappings and a final message.
MENTIONED IN THIS ARTICLE
Charles C. Colton
Letters To Forum The Reflector Reader Letters Policy
The Reflector invites signed letters to the Readers Forum with verifiable address and phone number. Submissions must be original, brief, and under 300 words. Include the writer’s signature, full address, and contact number for verification.
Wedding Strife: Dad's New Wife
Dear Abby columns cover wedding plans amid a divorced family. A daughter seeks guidance on inviting her father and his new wife Joyce to her wedding while her mother remains resentful and the couple wonders about proper family seating and loyalties. The column advises accepting reality, inviting both parents, and letting them decide who attends with whom.
MENTIONED IN THIS ARTICLE
Abby
Mom
Dad
Joyce
Granny
Jamie
Meg
Derrick
New Jersey
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