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Middletown Journal in Middletown, Ohio

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Articles on This Page

This newspaper page contains 2 articles. Subscribers can read the full text of each article.

Newspaper

Middletown Journal

Location

Middletown, Ohio, United States of America

Date

May 16, 1971

Page

28

Athletes’ Franchising Track Record Becomes Notable

New York AP reports a string of sports legends such as Joe Namath Jerry Lucas and Mickey Mantle have failed in franchise ventures while few stars like Arnold Palmer and Bobby Orr found partial success. The article questions why professional athletes struggle with business franchising.

NEW York Joe Namath Jerry Lucas Mickey Mantle Namath Lucas Mantle Elvin Hayes San Diego Rockets Arnold Palmer Boston Bruins Bobby Orr Canada Summerrall Broadway Joes Inc New York Jets

Sports league schedules and a star endorsement commentary

A dense list outlines softball, league, and church schedules across Mon day to Friday with matchups and times. The article then discusses name recognition in sports franchising, citing Art Modell, Pat Sumnerall, Joe Namath, Mickey Mantle, and others on how celebrity names influence business despite limited involvement.

Art Modell Cleveland Browns Pat Summerall Broadway Joe's Namath Mickey Mantle Fare Mantle Men & Namath Girls, Inc

Also Mentioned on This Page

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