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David and Shirley Stevenson Fight Big Ad Budgets at Local Marshall Eateries
In Marshall, Dave and Shirley Stevenson run Speedy Chick and Ice Cream Delight, facing fierce national marketing budgets. He laments competition from KFC while stressing fresh, local value, community ties, and service. The couple, former Kellogg and Continental Airlines workers, lean into local loyalty, school support, and hometown pride as they keep costs reasonable and tunes with customer needs.
MENTIONED IN THIS ARTICLE
Kermit the Frog
Dave Stevenson
Stevenson
Shirley
Marshall
KFC
Dave
Kellogg's
Continental Airlines
C.P.A
West Michigan
Speedy Chick