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Newspaper
Long Branch Daily Record
Location
Long Branch, New Jersey, United States of America
Date
May 23, 1912
Page
5
A crowded catalog of discounted women's apparel and household items. Suits, dresses, lingerie, and waists reduced from mid to high prices with many items under five dollars, plus millinery, curtains, and furniture like brass beds and oak rockers offered at bargain prices. Many items emphasize color variety and new materials alongside opening-week specials.
A large summer sale lists rugs in many sizes and fibers from 65c to $37.50, including Axminster Wilton Brussels and Rag Rugs, plus carpets, hassocks, matting, cretonne pillows, blankets, sheets, towels, combs, parasols, veils, glassware, jewelry, linens, and stamps. Strong entities include Eagleston, Crex, Brussels, Axminster, Wilton, Japan Matting, China Matting, Minneta, and Marseilles designs. Prices and item variety indicate a broad home goods discount event.
Lot numbers describe bordered foulards and chiffon taffeta silks with widths 24 to 86 inches and prices 85c to 95c. Corsets and brassieres offered in multiple styles with sale prices from 39c to 75c.
Men’s suits offered with gray pencil stripe casimere at 8.76 from 12.00, plain and fancy stripe serge at 12.75 from 16.50, and brown mixed tweed three-button sack with vest and full trousers at 18.50 from 22.00. Various finishes include high cut vest, tunnel belt loops, and cuffed bottoms.
Men’s furnishings listed with prices for percale shirts at 67c to 1.25 and madras fabrics. Balbrigan underwear sizes 30 to 50 offered around 28c to 89c, plus 10c silk hose, 38c nightshirts, 21c neckwear and 79c pajamas. Frequent sale items indicate a department store promotion with multiple affordable garments.
Catalog snippet lists youths suits in cheviot with invisible blue over-plaid at 7.98. Bluieh gray homespun Norfolk at 8.75. Buleh gray cheviot with red pencil stripe English model valued 15.00 offered at 12.50.
Local sale offers double breasted Kaleker suits in gray blends for sizes 7 through 16 at 2.75, Black and White Cheek Worsted Norfolk Coat lined with mohair at 5.00, and Russian and Sailor Blouse Suits Wash Suits priced at 95 cents.
Women receive patent leather and dull calf button shoes from 1.75 and white canvas shoes from 1.98 to 2.98. Children’s button persists at 1.26. Men’s Regal patent leather oxfords drop from 3.50–4.00 to 2.85.
One hundred piece gold and white Samer dinner set for 12 offered at $8.98. A second One hundred twelve piece pink and green floral dinner service with new shapes and designs priced at $8.98.
A fragment lists glassware offers and toilet sets: thin brown table tumblers at 39 cents per dozen, Colonial tumblers at 35 cents, and white toilet sets eight pieces priced at 1.29 dollars. Decorative sets in blue brown or green show kiln runs and model numbers.
An all Important Linen Event offers beautful Wearla embroidered linens and a full range from dollie to 86 inch lunch cloths. Prices start as low as 1c to 2.98 each for various Damask items and napkins. Full size 72 inch damask and extra heavy mercerized damask offered with substantial sale pricing. Linen Muck Towels and large pure linen napkins advertised with discounted per dozen prices.
Readable sale items include Swiss ribbed union suits dresses laces and collars with prices mostly at one third to half off. Also featured are colored lawns per yards long cloth and white dotted swiss with bold special prices for bulk purchases and several patent medicines and tonics with reduced rates.
Stationery Fountain Pens plain and chased with 14k points sell for 79c to 79c and 1.50 values. Snap Shot Albums hold all picture sizes priced 60c to 2.00. Linette Playing Cards with assorted backs cost 16c.
Catalog of Irish linen and Madeira handkerchiefs with embroidered corners and scalloped edges. Prices listed from 15 to 280 cents with various finishes and hem stitching noted.
Ribbons in five inch widths offered at 40 cents a yard with value at 20 cents. Taffeta hair bow ribbons from four to five inches wide in popular shades at 15 cents. Dresden ribbons feature floral warp prints with value up to 40 cents, now at 23 cents.
Lot No. 1 features 2,000 yards of wool poplin 42 inches wide in the finest spring colors with a value of 100 dollars. Lot No. 2 offers 1,000 yards of storm serge in all colors, spot proof and guaranteed 52 inches wide at 85 cents per yard.
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