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Transforming Goods Through Research and Development
A discussion on how consumer demand and imitation products drive industry growth. Emphasizes the role of market research, test marketing, and promotion by large firms, and the need for farm cooperatives to support innovation and political action for agricultural policy.
MENTIONED IN THIS ARTICLE
General Mills
Nabisco
Ralston Purina
United
Congressman Poage
House Agriculture Committee
United States Congress
Washington
US Department of Agriculture
Department of Agriculture