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This newspaper page contains 3 articles. Subscribers can read the full text of each article.
Newspaper
High Point Enterprise
Location
High Point, North Carolina, United States of America
Date
Sep 30, 1974
Page
4
It's football time again and tailgating plans center on fried chicken for pre game cheer. Fans load baskets from back of station wagons and picnic in stadium parking lots before kickoff.
Discussion shows consumerism shaping product choices as housewives and manufacturers debate what to sell. The text notes manufacturers facing pressure to adapt their lines and consider new decision methods due to rising consumer activism.
The piece notes cutting and stitching old jeans to make pouches, then shifts to marketing and market testing. It highlights J Walter Thompson Chicago creating a Consumer Bureau led by Marian Tripp to study consumer desires, complaints, and energy crisis effects on food advertising.
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