High Point Enterprise Newspaper Archives Aug 22 1976, Page 7

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High Point Enterprise (Newspaper) - August 22, 1976, High Point, North Carolina Big cars will be smaller in 1977 High Point Enterprise sunday August 22, 1976 7a by Owen Ullmann associated press writer Detroit a Consumers shopping for new cars this fail will discover the theme from Detroit for 1977 is a think in the prior two Model years the Auto companies displayed a a think Small strategy which produced a Bevy of Little autos. But most of them flopped in 1976 because of customer disinterest. The emphasis this time is on hot Selling big cars which will be Shorter lighter and Sleeker. General motors unveils a new generation of Standard size cars a As much As a foot Shorter and 1,000 pounds lighter than their 1976 counterparts. At Ford the luxury thunderbird has been sleek ened reversing a 20-year trend during which the car grew from a Little sports car to a huge land Cruiser. Next Spring Ford will unveil a new a a baby Lincoln Continental to go after the Small Cadillac Seville. Small car specialist american motors is debuting a station Wagon version of its unique wide bodied pacer. And Chrysler joins the action in the Spring when it debuts As 1977 models two Small luxury spinoffs of its compact models. In addition a number of smaller engines will be unveiled to Power the slimmed Down cars and there will be a Host of name changes. Particularly several familiar mid size cars carried Over from 1976 will Bear names previously reserved for full size models apparently to make it easier for the companies to drop their biggest cars in future years without losing consumer name recognition. Overall. 1977 May go Down As the most sweeping Model changeover in history As Detroit continues an unprecedented Multi billion Dollar program launched in 1975 to revamp its entire car Fleet by 1980 to meet government fuel Economy improvement standards. Federal officials say the Industry s 1977-Model Fleet will show a 6 to. I per cent fuel Economy gain Over its 1976 cars. But most of the fuel gains which Are measured by comparing the average mileage of All the 1977 cars against that of the 1976 models result from the fact that cars will be smaller Overall this fall. In the Case of any one car which is unchanged from 1976. There Likely will be a slight drop in fuel Economy because of tighter emissions controls which take effect for 1977. Last fall by contrast. There were no new emissions standards thus the companies achieved fuel Economy gain virtually on a car to car basis by refining engines on vehicles unchanged from 1975 one thing that changes every year though is Price and the 1977 models will be no exception despite a robust sales recovery that has sent Industry profits soaring to record Levels the companies say Price hikes Are unavoidable because of steady Cost increases. The Industry has not announced new prices yet but it has hinted that customers can expect to pay As much As six per cent More this fall or about $300 to $350 a car on the average. Here is a company by com Pany rundown on what you la find in dealer showrooms for 1977 general motors new Model changes at Auto giant pm Are the most ambitious in the Industry. Nearly All of Gmys full size cars have been made smaller narrower higher and Boxer in appearance like the Seville which debuted a year ago. Gmys strength traditionally has been in the big car end of the Market and the firm has taken pains to shorten its cars on the outside a to about the size of its carryover intermediates a while preserving most of the Interior space of the 1976 Standard models. Affected by the changes Are the Chevrolet Impala and Caprice Pontiac Catalina and Bonneville Buick Lesa re and Electra Oldsmobile Delta 88 and ninety eight and Cadillac Calais and de Ville. Each will come in two door Sedan four door Sedan and Wagon versions but Hardtop models will be dropped As part of an Industry Effort to simplify product offerings. The cars will be six to 12 inches Shorter and 700 to 1,000 pounds lighter. Inside shoulder and hip room has been reduced slightly but head and leg room has been increased and trunk space enlarged. The cars also will come with smaller Standard engines and the biggest Power plants now offered As optional equipment will be dropped the Chevy Impala for example will offer a Standard 250-cubic-Inch. 6-Cylinder engine in place of the current 350-c.i., v-8. The full size Buick Riviera and Cadillac Fleetwood Brougham and seventy five have been restyled but not shortened while the luxury Oldsmobile Tornado and Cadillac Eldorado Are unchanged for 1978, Gmys intermediates undergo the same kind of treatment the big cars got for this year and the firms compacts will be made smaller for 1979. Also Oldsmobile is developing a new diesel engine for its passenger cars and some orc Light trucks the engine May debut by mid-1977 if the government relaxes pending 1978 emissions standards which pm says the diesel currently cannot meet. Ford the nation s no. 2 automaker taking a cautious route for 1977, is waiting to see How the Public receives Gmys new Standard cars before deciding when and How to redesign its big models thus most of its emphasis for the new year has been spent on redesigning current models and repositioning them in the Market. The thunderbird which Ford has marketed in recent years As an $8,000 plus luxury car to compete against Gmys top luxury models will be an intermediate in both size and Price for 1977. Currently a spinoff of the Mark in the Bird has been made about nine inches Shorter 700 pounds lighter and reportedly As much As $2,000 cheaper Ford officials Are hoping the moves which pit the car against the hot Selling Chevy Monte Carlo and Chrysler Cordoba will triple sales. Ford also is dropping its current Torino elite and Montero in id size car nameplates. All Ford division intermediates have been renamed Ltd ii a the Standard Ford is called Ltd a and the Mercury counterparts will use the Cougar name. The intermediates have been restyled and feature rectangular headlamps first introduced by pm in 1975. The Pinto gets a Facelift for 1977. The luxury Lincoln Mark v a successor to the Mark iv7 a also has been redesigned As has the Lincoln Continental which inherits the Mark in front Grill. Next Spring Ford unveils two new Small cars a a minibar for the Economy Market and a luxury Model for the top of the line segment. The minibar is the German built fiesta which is to arrive in april the front wheel Auto nearly identical in dimensions and appearance to the Volkswagen Rabbit and Chevrolet Chevetta will come with a 1,600-cubic-centimeter, 4-Cylinder engine. Ford plans to import up to 100.000 need help god anti try our prayers we will Pray for you no strings attached it is our Woy of serving the lord no one will Contact you unless you special request it just do this phone 454 451 i a recorder will respond you done to need to give your name. Just state your need and be will Pray a or you. Then watch your life for the hand of god to move phone 454-4511 or write prayers answered Pobo 154, Jamestown 27282 i i b i i b i i h Holiday cruises m i % a i world travel Agency Carolina motor club 75 North main St High Point . 27262 a Tel. 919 882-812o a Tom Mumm Mem Mem in int Biu printers 2060 Brent Wood St High Point n i 27261 p o Box 2103 phone 885 4034 fast Quality offset printing printed copies while you wait single or Mulit color offset up to 18"x25&Quot Sheet Xerox copies and Blue line prints made any time free Coffee while you wait Quot the High Point of service and savings Quot High Point Blu printers phone 885-4034 in the Freeman Assoc. Bldg. Fiestas in its first year. The new Lincoln to be named the Versailles is a stretched version of the compact Granada it is expected in March to compete with the Seville and popular Small luxury imports like Mercedes Benz. Chrysler the big two a smaller sister has no All new cars for the fall but has redesigned and renamed some of its current offerings. The compact Plymouth valiant and Dodge Dart the firm s mainstays for More than a decade have been scrapped for 1977 because of the successful debut last year of the Volare and Aspen compact models. The intermediate Dodge Coronet inherits the Monaco name from the full size Dodge which has been re dubbed Royal Monaco. The move parallels that made by Plymouth last year when the mid size satellite was renamed fury and the full size Model became Gran fury. Chrysler also is going the design route of pm and Ford by giving the fury and Monaco rectangular headlamps for 1977. The company is expected to offer its new computerized a clean Burn engine system on a greater number of its Power plants. The system designed to maximize fuel efficiency was introduced earlier this year on Chrysler s largest engines Only. The firm will step up its drive in the Small luxury Market next Spring when its introduces the Chrysler Lebaron and Dodge Diplomat. Like Fords Small Lincoln the new Chrysler cars will be offshoots of current compact models. English teachers High Point s largest selection paperback classics let us know your needs Westchester mall personal pension plans of you Lack a pension plan at work now you can set up your own individual retirement plan. Beginning Jan. I 1975, eligible men and women can set aside a to free amount up to 15% of their earned income to a maximum of m50000 each year savings under an approved plan will be to deductible Call your int Egon listener for details Robert Mccuiston . 115 s. Hamilton St. The. 883-0424 in Tegoni r if St i i in in my m m in in to m in m grand Caribbean a i i is Rotterdam save Edam i he perfect escape. Ifs the warm Friendly feeling of a Holland America i Holiday c Mise. For thanksgiving Christmas or the new year All head Tor the warm Waters of the c Caribbean in the grand style. Departures from new York fort Lauderdale Norfolk. Or Miami depending on Mise from 5845 to $2o25 per person. Send now Tor details. Name address Telephone now May be the Best time in 200 years for you to buy a new Home. Generally speaking a Home is the largest single investment an american family Ever makes. And right now Home ownership is one of the family a Best protections against inflation. Be it Ever so Humble theres no better investment Why Well look at it this Way stocks fluctuate. Cars depreciate. Life insurance and retirement programs lose their buying Power when the Dollar deflates. But real estate values tend to keep Pace with inflation. As prices go up the value of your House and land go up with them. If you re paying rent you re really buying nothing except a roof Over your head. That rent Money can go against a mortgage on your own Home. When it does it gives you valuable tax deductions and lets you build up equity in your property. When you make mortgage payments interest is deducted when you figure your taxes. So from a financial Point of View owning a Home of your own really is a Good Deal. Your builder or realtor can give you useful advice when you get ready to buy. Getting the Down payment can be rough. But its Worth it. Once you re Over the Down payment hurdle come to perpetual. We can help you with a financing plan you can live with. We be been at it longer than any other financial institution in Guilford county. Since 1901 As a matter of fact. The happiest most stable and the most prosperous families own their own Homes. Their Home is not Only their biggest single investment it is their most successful investment. These Are just a few of the reasons Why we at perpetual think that now May be the Best time since America was born for you to buy or build a new Home. T i to Tea bom to pm Row fat m we Vit at it of sic perpetual a a savings i Quai must to a Knock and loan association i tilth t int % thirst i huh nit institution 645 n main in High Point o 3033 s main in Archdale a Westchester Mill we look to your future with interest

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