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Newspaper
Hershey Press
Location
Hershey, Pennsylvania, United States of America
Date
May 02, 1912
Page
6
A sale listing a larger variety of ginghams for summer frocks and dresses, with checks and plaids, stripes, foulards, and black messaline. Highlights include 25c foulards in tan blue lavender and Alice blue, special 19c, 12 1 2 c percales in stripes, English longcloth chamois finish 10 yard pieces, and 63c pieces.
In a brisk ad the store pushes men and boys suits for wet days with up to date style and fit. It also promotes daily candy specials and a felt mattress priced at 9.98 featuring cotton felting and secure boxing for durability.
A storefront advertises latest styles in silk and voile dresses priced from 15 to 16 dollars. It showcases silk peep dresses, net yokes, red messaline trim, and mourning wear voiles with Soutache embroidery and back closures. A large assortment includes washable dresses in ginghams and chambrays at various price points.
A list of sewing items including cotton, hooks and eyes, dress binding, elastics, thread, pins and needles indicates the Notion Department stock for household needs. The passage emphasizes universal use of Notions across households.
An advertisement promotes a glucose free syrup in 15c can and various fruits by price. Fine apricots and prunes shown at 14c to 22c per lb. Instant Postum at 15c and 25c per can. Spaghetti 10c and 12c per package. Hershey Store Coffee 32c per lb and Pure Mocha Java Blend 38c per lb. Laundry tablets for two washes at 5c.
Spring colors in display in the main aisle. New line of Common Sense suspenders and belts priced 25c and 50c.
Large variety of Porosknit union and two piece suits priced at 1. Marathon and Egyptian Lisle 50c garments also available. Nainsook B V D union suits at 1 and athletic sleeveless suits at 50c.
An advertisement touts a new silk hose line for men available at only 25c per pair, claiming similar silk pairs retail for 50c elsewhere. The copy emphasizes high heel and double sale while urging customers to remember the low price.
Fine new silk Pongee shirts priced at 1.25 and 1.50 with elegant Pongees at 1.00. New Percale patterns available 0.50 and 1.00. White shirt with pleated bosom popular at 1.00. Spreads offered in 1.50 and sale 1.23. 1.00 spreads on special at 0.74.
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