Successful advertising pays for itself
The statement asserts that effective ad campaigns cover their costs by driving profitable returns, implying advertisers recoup expenses through increased sales and brand visibility.
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Newspaper
Greene Recorder
Location
Greene, Iowa, United States of America
Date
Apr 01, 1959
Page
3
The statement asserts that effective ad campaigns cover their costs by driving profitable returns, implying advertisers recoup expenses through increased sales and brand visibility.
Advertisers in Greene should study printed appeals to boost success. Two similar stores illustrate the impact of advertising on sales and overhead. One advertises and profits, the other does not and loses money, proving advertising can be decisive for merchants.
Mr and Mrs Gerald Hershey and family left Stillwater Oklahoma Tuesday to visit his parents Mr and Mrs Clayton Hershey and her parents at Marble Rock. They will leave early next week for Albuquerque New Mexico where he will take nine weeks of college in science. Visiting mother Judy Morford of La Mars spends the week with her mother Mrs Lyle Morford. Birthday tea was held Tuesday for Mrs Harold Seeger at her home with attendees including Mrs Clair Hearn and others. Mr and Mrs Clair Merfeld and son from Des Moines spent the weekend with his mother Mrs Rey Merfeld and her parents Mr and Mrs Mino Folkeris.
Spring arrives in Bristow as the first horseshoe game of the season is played on the local courts Saturday afternoon. Participants include Clayton Boylan Al Wendt Mann Mennen and Ben Van Dyke. High score earned by Al Wendt.
Bristow locals Mrs Ressler Kathy Doris and Ann visited Friday afternoon in the Shultz home at Allison. Kim and Ken Fox of Waverly spent Saturday with their grandmother Mrs McNeilus. Mr and Mrs Henry Kruger were Friday evening guests at the Kruger home.
Mr and Mrs Freddie Siems of near Ackley and Mrs Dale Hearn of Dumont visited Tuesday afternoon at the home of Mr and Mrs Glen Hearn in Parkersburg for the birthday celebration of Mrs Tiepkes.
Local social notes recount frequent visits and gatherings among Allison, Dumont, Clarksville, and surrounding towns. Kenneth McKinney on 30 day leave in Des Moines. numerous relatives and friends from Cedar Falls, Waverly, Hampton, Greene, and Mason City visit homes and share meals through the week.
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