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Newspaper
Evening Huronite
Location
Huron, South Dakota, United States of America
Date
Mar 12, 1940
Page
14
Paris designers unveil spring collections with Finnish inspired embroidery and motifs. Schiaparelli highlights quadruple pockets and elastic corset detailing, while Piquet emphasizes hourglass waists and vivid color pairings. Lelong stresses a sculpted silhouette with full skirts and strapless gowns.
The feature describes corseting options for various figures using all rubber fabrics that are durable and fitting. It discusses waist reduction, rear control, and shoulder-strap supports, along with a relaxed option for near-right figures. It also outlines new dress shields, including a four-pin, slip-on, and uplift versions with attached shields for better fit.
Heirloom silks captivate shoppers at BMart and YOUNE as they select fabrics with sentimental patterns. Skirts feature long yards of fabric while bodices mold into basque silhouettes, fitted with pointed fronts and buttoned fronts accented by collars.
A fashion note describes 1940 evening gowns with gathered flounces and laced fronts. Bodices drape in criss cross or surplice styles while hips sport drapes and ruffles. Brides embrace bonnets with veils or snoods, though the Jong veil persists, sometimes paired with a flower toque or orange blossom cluster.
A fashion piece notes American women assembling spring sports wardrobes from jackets and skirts to sweaters and slacks. Key looks include saddlebag pockets, hip length silhouettes, collarless cardigans, and new long torso lines with striped and pleated skirts. It also oddly mentions Greenland whale mouth size alongside clothing trends.
In a brisk window shop tour through Fifth Avenue, a NEA Service piece notes the Telescope hat dominates Easter millinery. The piece details brim width, colors from blues to grays, silk puggree ribbons, and a sporty yet formal style that outshines pork-pie and snap-brim rivals. It also mentions blouses with frills and silk jersey looks as spring fashion trends.
The piece surveys spring dinner fashion trends with midriff detailing on molded and draped gowns, jersey jackets, and jackal dresses for formal wear. It notes sweater-top ensembles, bouffant dresses, and taffeta or organdie gowns with lace and silk chiffon accents. Chanel favorites include black and white motifs, navy and black silks, and printed chiffons with beading.
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