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Evening Huronite in Huron, South Dakota

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Articles on This Page

This newspaper page contains 4 articles. Subscribers can read the full text of each article.

Newspaper

Evening Huronite

Location

Huron, South Dakota, United States of America

Date

Mar 12, 1940

Page

13

New Long Torso Silhouette Replaces Wasp Waist This Spring

Fashion editor Adelaide Rear Up notes spring styles feature a long torso silhouette replacing the wasp waist of the 1939 era. New girdles and corsets from Mainhocher and Schiparelli emphasize a smooth curve from under the arm to the hip, with lightweight boning and back lacing, plus elastic hip sections and front slide fastenings. Lingerie and jackets echo the long torso line, with fitted coats, vertical pockets, and draped or tailored frocks designed to flatter a slim waist and long legs.

Adelaide Town 3940 Mainhocher Schiparelli Batiste

Get Ready For That New Outfit This Easter

NEA Service notes women plan their spring wardrobes in advance to ensure a perfect figure before shopping. The piece urges thoughtful preparation rather than impulse buys, emphasizing preemptive care for a polished look this Easter season.

Geyerman’s

Striped Wool Suit and Beauty Regimen Guidance

The text outlines a woman’s plan to look healthy and attractive through dieting, daily walks, posture exercises, and facial care. It notes limiting calories, toning routines, and skin care steps before purchasing makeup that matches her complexion and a new rosy powder shade.

Happiest Children Have Own Rooms

An ad describes children's bedroom furniture themed for boys and girls with versatile sets including bunks, dressers, desks, and vanity. It highlights early American style, pastel finishes, and convertible bunk beds with guard rails, lamp features, and growable designs suitable as kids age. The piece also notes England's police force gaps as a separate aside.

England

Also Mentioned on This Page

NEA Service Easter Jane Bryan Junior Geyerman's ‘S Huron’s Store Ag Geyerma Huron Hobbs
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