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Newspaper
Choteau Acantha
Location
Choteau, Montana, United States of America
Date
Sep 05, 1917
Page
5
Fall and winter bring youthful graceful Wooltex suits and coats for young women with straight-line fashion. The Wooltex label promises superior tailoring and fabrics unmatched in America, ensuring long lasting fresh and smart garments beyond months of wear.
The fashion note praises simplicity in dress and the autumn tailor made. Skirts are smart and simple while coats reach the knee or slightly above with varied lines. Novel collars, pockets, belts, embroidery, and silk stitching enhance appeal across serges, poplins, gaberdines, and other fabrics.
The new fall coats highlight simple lines and fabric quality with large collars and cuffs in varied shapes. Pockets belts and fur and silk stitchings add charm. Early models arrive for viewing and promise wide appeal.
The ad promotes children’s school dresses with new fabrics and colors and highlights fall crown hats for both high and low styles. Crowns feature Panne Velvet in grey tones with Russian Egyptian and Chinese trims, ribbons and wings, presenting a striking display and inviting shoppers to view the collection.
A splendid group of new fall blouses offers autumn suit wear in charming shades that complement or contrast with suit colors. Practical options include gorgette and voiles in white and flesh, with dressy nets chiffons and laces in light and dark tones.
Demand for petticoats rises as the season features attractively colored garments. Items shown emphasize a slim silhouette without bulk, aligning with the new straight line fashion trend and appealing prices.
Our fall stock of ladies home and fancy dress shoes is here in Boston Favorite Vienna Heel Cloth Top Mahogany Veal Auto Heel and French Heel We respectfully invite you to view our line before buying as we carry the latest styles and vamps
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