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Re-orders prove advertising value in Post’s steady returns
The 1915 Saturday Evening Post advertising volume totaled 1,143,502 lines across 1,682 pages. Of that, 971,901 lines from 1,429 pages came from firms that also advertised in 1914, showing 85 percent repeat business. This stability underscores advertising as a profitable, permanent investment by manufacturers. The Curtis Publishing Company. The Ladies' Home Journal. Independence Square, Philadelphia.
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