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How Not To Peddle U S Goods Abroad
New York AP reports a European marketing consultant argues American products often fail abroad due to cultural misreads. He cites soup in France, language barriers, and hiring Americans to run European units. He notes European distribution favors many small shops and slower adoption by older cultures, with younger generations poised to shift.
MENTIONED IN THIS ARTICLE
New York
France
Bernard Krief
Krief
Western
Europe
Uniteds
Netherlands
Spain
Italy
America