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Newspaper
Barstow Printer
Location
Barstow, California, United States of America
Date
Dec 16, 1926
Page
3
New York report from the advertising committee of the National Electric Light Association states more than 70 percent of advertising space in 1925 by electric light and power firms was bought in newspapers. The committee cites timeliness and wide reach as reasons, linking advertising to demand and business growth.
Preliminary sketches outline a 6000 capacity auditorium at the University of California Berkeley. The 180 foot high structure will be the Phoebe Hearst Memorial second unit, erected by William Randolph Hearst. A dome inspired by the Pantheon in Rome tops the design to be placed north of the gymnasium.
Road improvements in Los Angeles county totaling more than 20 million dollars move forward per a report by Road Commissioner George Jones to the board of supervisors last week. About seven million will come from the county with the rest from assessment districts. The project spans one year to start and two and a half years to finish, largely under the Mattoon act.
Output notes a total of 80,000,000 square feet of plaster wall board produced in California and Arizona for the year ending December 1. In Los Angeles the year ending December 1 saw about 4,800,000 square yards or 43,200,000 square feet of gypsum centered plaster lath manufactured.
The Retailer Credit Men's National Association surveyed merchants to gauge the economic cost of a dissatisfied customer. Findings show 100 new accounts yielding about $5 net profit in six months and $1,000 yearly. 50 random accounts averaging $117 annual purchases. a clothing store valuing each customer at $85. A single unhappy customer causes direct monetary loss and negative word of mouth.
Dillion Read and Company bankers announce that installment payments boost national prosperity and living standards. They argue installment buying expands trade and cite that about three quarters of 1925 sales for autos, sewing machines, phonographs, radios, and furniture were on installment plans, with total 1925 sales estimated between 3.5 and 5 billion dollars.
California will be the mecca of an unusual pilgrimage during December and January as American golfers bearing aid rather than offerings travel westward. B. M. Prescott, Union Pacific service agent, visited Barstow. A Hollywood moving picture company plans desert scenes on the route east of Yermo.
Ernest Kellenberger of 8801 South Alameda Street Los Angeles California filed notice of intention to make Soldiers and Sailors three year final proof to establish his homestead claim for the SW 14 Section 35 Township 10 N Range 2 East S B Meridian. The proof is to be presented before the United States Land Office in Los Angeles on December 28 1926 at 9 00 p m. Witnesses named are Thomas O Williams Edward Kellenberger Arthur Long Guy Fruit all of Yermo California. Louis Vandenhook Acting Register Non Coal Not Withdrawn First Put Nov 25 last Dee 23
The Union Pacific extends its open observation car service from Yermo to Los Angeles due to desert and Cajon pass scenery. Introduced on Nov. 14, the car ran on the Gold Coast Limited from San Bernardino to Los Angeles, offering views from desert to mountains and citrus belt to the coast. Mrs J E Willis expects her daughter Mrs Burnside and family for Christmas. the Burnside family, formerly of Barstow, now resides in Oregon.
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