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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Apr 21, 1912
Page
40
The Keely store presents a range of women’s wear from plain tailored suits to elaborate evening gowns with fabrics like silks and chiffons. Shown are street and afternoon dresses, tailored suits, and opera costumes with beads and fringes. Visitors are invited to view the exhibit tomorrow, as the second floor markets Atlanta’s style center.
Fans arrive with the famous Keely stock, plus ties bows stocks fichus and silk flowers. The latest ribbons and evening scarves in all new styles are offered, completing a fresh collection of accessories.
Variety of early 20th century fabric offerings with silk finish cotton foulards at 19 to 35 cents per yard and sales on suiesine silk cotton foulards. including cotton serge suiting in cream geanies, Punjab percal or shirting patterns, Lorraine and Egyptian slues in black and white, and Lorraine swisses with dotted stripe patterns priced around 15 to 25 cents per yard.
Keelys offers gloves for street wear and grand opera in silk lisle and cotton in black white and color. Hosiery of the Keely grade in all good kinds and colors plus a complete handkerchief stock.
The advertisement lists Royal Irish linen and white goods offered at various prices. Yard sales include 25¢ to 59¢ per yard on different fabrics such as pique, crepe, and handkerchief linen, with specials highlighted and quantities described in promotional terms.
Norfolk Suit Dresses and Automobile Coats announce a large sale of linen fabrics. Early bulk purchases try to secure stock as linen supplies deplete. Prices range from 25¢ to $1.25 per yard with various weights and shrunk finishes including Pongee Linen, brown auto shedders, ramie linen, linen waists, and French linen lawn for ladies underwear.
The article highlights reigning Women’s Spring Footwear favorites at Keely’s including white linen canvas pumps priced 2.00 2.50 and 3.00 buckskin 34.00 high button boots 3.50 linen 5.00 buckskin tan pumps and oxfords 3.50 4.00. It notes a shift to black patent gun metal leather velvets and satins priced 3.00 to 5.00 and mentions misses and children’s white and tan pumps, oxfords, and high white button boots.
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