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Newspaper
Athens Messenger
Location
Athens, Ohio, United States of America
Date
Dec 16, 1971
Page
18
A quiz page lists twelve questions about media use and advertising effectiveness. It asks which medium is most helpful to snappers, car radio usage, weekday newspaper readers, in program commercial viewing, yearly readership, and compares TV, radio, newspapers, and magazines for ad investments and shopper behavior.
The text lists classified ad categories and publication regulations including cancellations, adjustments for errors, contract rates, and office hours. It notes ads may be cancelled up to 10 a.m. for some papers and adjustments are limited to the item with the error. It specifies a 16 word minimum and per word per day rates with a five percent discount.
A Ronson Whisper Drive Blender is advertised as a nearly silent kitchen appliance ideal for Christmas gifting. The 1/3 horsepower direct drive with permanent magnet motor promises stall free blending and solid state controls for low noise operation.
Quiz results show newspapers ranked highly for helpfulness at 79 percent. Data from Brehl & Callahan, Simmons and others summarize TV viewing, ad attitudes, and advertising reach across 1960s and 1970s studies. Journal tone reflects ad research summaries and conclusions.
The article discusses offering hearing aids as gifts and promoting better communication. It notes manufacturers provide educational material and a wide range of devices for different hearing problems. It highlights a new long playing record that educates laypeople on hearing issues and simulates sounds for various hearing impairments.
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