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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Sep 21, 1913
Page
10
A refined showcase highlights fall fabrics with emphasis on materials and combinations over radical gown changes. The display features new weaves and color effects of unusual charm and invites readers to view the collection as a real treat of fashionable fabrics.
Fall days call for new underwear and Munsing offers. The ad touts Munsing garments as best quality and low cost starting at 50 cents, urging buyers to choose the brand for wear and washability.
The ad promotes LaVictorie genuine bone corsets promising comfort health and appearance. It highlights new corset shapes and mentions a House Furnishing Department with a display of rugs and art squares in Body Brussels Axminster Wilton Velvet and Oriental patterns for home decoration.
The department promotes rich stock and right prices with all the newest draperies and nets on display. Draperies made up free and Tango sashes highlighted as essential wardrobe additions. Prices range from $1.00 to $2.25.
Display of fall silks offers brocaded crepe silks crepe de chine poplins satins and crincle crepes in shades and effects. Prices range from 15c Rajah silks to 2.50 for brocaded silks with many fabrics in the 42 inch crepe and charmeuse classes.
A wide display of dress fabrics from plain and fancy suitings to crepes brocaded mattelessee bulford jacquards serges and novelty fabrics. The season offers fabrics priced from 59 cents to 3 dollars 50 cents per yard likely appealing to a broad shopper base.
The store announces fall wash fabrics now available with many novelties. A crepe weave fabric is 25 cents per yard, plus brocades plain poplins diagonas silver stripe janamas and a full stock of kimonos outings and Fleeceland robe fabrics. Visit Davison Nicholson Co for up to date selections.
Our made to measure shades on Hartshorn guaranteed rollers cost no more than ordinary stock shades. They wear and last twice as long, no getting out of order. If you can't come, phone us and we will send out and measure your windows.
Special sale sheets priced 49c and above 60c complete stock offered at 65c 75c 85c and 95c Large size extra heavy cases 15c 18c and other cases 20c 25c Crashes complete stock from 5c to 15c Huck's toweling ranges 12 1 2c to 75c
A seasonal showcase highlights new lace novelties with items like lace flouncing from 18 to 45 inches. Shaddows and Chantetties are favored over other weaves in this special showing.
Latest batch of mesh bags received by Saturday offers a sorment of gold mesh bags in all the new shapes and sizes. Prices range from 85 cents to 5 dollars.
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