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Japanese toy firm uses children as board of directors
Epoch Company in Tokyo runs a $4.6 million toy business with a children board of directors ages 8 to 10. Kayne Kano leads 18 young members who critique toy designs during monthly meetings while Taketora Maeda, the president, observes from behind a one way mirror. The format aims to test accessibility and appeal before marketing.
MENTIONED IN THIS ARTICLE
Phairéah
Pairman
Kayne Kano
Epoch Company
Jlid
Green
Taketora Maeda
Maeda-san
Maeda