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Newspaper
Americus Times Recorder
Location
Americus, Georgia, United States of America
Date
Jun 21, 1924
Page
4
The Times-Recorder outlines advertising ethics and the role of local ads in sales. It emphasizes truthful merchandise, correct prices, and honest dealings as the basis for advertising effectiveness, linking national advertiser practices to local ads.
The fragment presents two old adages about debt and borrowing. One cites Romans 13 8 urging love as fulfilment of the law, while Tusser warns that borrowing brings sorrow, reflecting moral instruction from early modern prose.
National advertisers in the United States plan to spend 375 million on ads this year, with expected sales of 37.5 billion, a figure supported by James O Shaughnessy and B C Forbes. The piece notes ads boost efficiency, cites classic polish brands Day & Martin and Tay & Martin, and recounts a Chicago test comparing Aunt Jemima pancake flour to other brands, asserting higher turnover for the heavily advertised product.
The Retail Merchants Association of South Dakota lists twenty profit killers in retail trade. The main culprits are carelessness from bosses and department heads, with four to five exceptions for ignorance and capital limits. Three fourths of failures stem from negligence that can be fixed by disciplined management.
Dahlonega Nugget notes completion of work in due time for the printing business, indicating timely delivery and adherence to schedule. The item emphasizes formal notice of expected progress and reliability in local business operations.
A quoted order requests seeds and garden items including one dozen strawberry and plum seeds, grass, wall flowers, a lawn mower plow combo, baskets, back combs, and honey supplies. The Albany Herald urges Georgia farmers to fight boll weevil with poison, stressing vigilance, timely spraying, and ongoing control to protect the 1924 cotton crop and future profits.
A quick survey notes Papuan reforms banning clothing due to climate, while Ontario enforces broad Sunday blue laws limiting sales of cigarets and ice cream and barring Sunday newspaper printing. Toronto allows golf and prohibits Sunday movies. The piece ends with Felix Adler on conformity and the reactions to prohibition.
The piece notes editors observing a new fashion where women forgo hose and paint their legs with floral designs. It mentions ladies in cities adopting flesh colored stockings or leg painting, and predicts spread to towns. The author says they are learning the art and will be prepared to practice.
The Atlanta Constitution recalls how the 1920 Chicago convention unexpectedly named Calvin Coolidge for vice president. Oregon’s delegation voice and the strike record of Governor Coolidge sparked instant support, leading to a fervent nomination. The Harding-Coolidge ticket won in November, and the president died later, inspiring Coolidge to assume office at midnight in Vermont.
Henry Ford sails through a business slump by selling 209,601 passenger cars and trucks in May assuring a steady annual rate near two and a half million. The piece highlights simple value pricing and mass production as keys to success and notes broader economic issues from taxes to cotton leadership shifts.
Income tax receipts in Georgia for June 1 to June 16 show about 26 percent decline from 1923 levels despite a 50 percent reduction in second installments. Preliminary figures from June 21 indicate total Georgia collections for the period and first and second installments near $2,000,000.
Loans made on improved farm lands at cheap est rates for terms of 5 7 or 10 years with pre payment option given Money secured promptly. We have now outstanding over $1 100 000 on farms in Sumter county alone with plenty more to lend Middleton McDonald Correspondent Atlanta Trust Co in Sumter Lee Terrell Schley Macon Stewart Randolph and Webster counties Planters Bank Building Americus Ga Phone 89 ex ail
Saturday June 21 1914 Times Recorder notes a car crash on Lee street involving Dr P H Bahnsen his wife two children and Miss Lucille Parrott. Also mentions an Old Maid party hosted by Miss Mary Walker and a Myrtle Springs house party chaperoned by Mrs Shefield. Eggs on market two dozen for a quarter. Sumter delegation to Atlanta heads up by T G Hudson Hixon Lane and others.
Mrs. David Pearlman returns home from a visit to relatives in Chattanooga Tennessee. Miss Ida Lee Hill, a Washington belle, visits Miss Hazel Tower at her home. Mrs. J C Nicholson buys home at 306 Jackson Street near Church from Mrs. W W Wheeler for a large sum and will take possession soon to begin improvements.
Thirteen dated notes from June 21 1894 recall Dr Frederick Cook inviting Mr Crawford Wheatley to join a fifty man Arctic expedition from New York. Chief Justice Oliver, claiming 78 or 82, is said to be Georgia’s youngest man of his age. Supt Raiford finishes a new bridge at Cotton avenue. Belle Brown returns from New York trip and abroad. Bishop the snake artist drew a crowd in Davenport’s drug store with a rattlesnake gift yesterday.
Beginning Monday morning at 8 o'clock The Standard will place on sale almost the entire stock of colored voiles at 25c per yard Every piece is new made for 1924 retailing So shoppers run no risk of old styles on sale Monday morning June 23 at 8 o'clock Choice at per yard 26c
Ad promotes a 44 inch wide sheer fabric in fine finish available Monday and Tuesday at fifty cents per yard. Contains no explicit store name or date beyond general weekday hints.
You may choose any suit in our stock for this price. Many were formerly priced at $7.50. Mostly $5 grades. Rice Monday and Tuesday. Your choice of our stock at pegase. For Monday and Tuesday selling only we will sell Men's Bleached Athletic Undershirts at 25c, full regular run of sizes and every garment perfect, sold only on Monday and Tuesday.
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